Fashion East
Fashion East supports talent.
Founded in 2000 by Lulu Kennedy, this non-profit incubator has proudly launched some the UK’s most outstanding talent.
I was fortunate enough to join Lulu and her ever-changing group of experts to help prepare her selected creatives with their fledging brands. We looked at their collection assortment to identify areas of excellence, plus looking at pricing structure and profitability, as well as giving them general guidance with what to expect with their first market.
The Fashion East alumni include; Kim Jones OBE, Craig Green, Simone Rocha, Roksanda, Marques Almeida, JW Anderson, Asai, Matty Bovan and Supriya Lele amongst others.