Ninety Percent
Ninety Percent is a sustainable casual wear brand with a pioneering business model, they share 90% of their profits between a range of charitable causes and those who make the collection happen.
I led the team on the creative and commercial direction of the brand, overseeing the brand identity from the collection itself to look books, ecom, content and physical retail.
Using my background in multi-brand store buying, I was able to establish a healthy wholesale business and as such, Ninety Percent is now stocked across a range of premium retailers such at Net-a-Porter, Lane Crawford and Nordstrom.
